Mobile gaming technology is proving to be extremely popular with UK online bingo fans. Inspired by mobile social networking and the confidence users have in Facebook, Twitter and so on, bingo by mobile phone now puts your favourite game right in the palm of your hand. Research conducted by an online bingo portal confirms that many more players are prepared to go the mobile route. Mobile bingo has been available for a few years, but the uptake has been really slow. Now that the smart phone has hit the scene, there is just no going back, more and more players are expected to partake of these games and growth may prove to be nothing short of phenomenal.
It was found that as much as 47% of online bingo players owned mobile handsets which have web enabled technology. In the past, mobile games players or people who were keen to play were overly concerned with regards to data use and cost. This trend seems to have changed and 34% of respondents in a survey revealed that they would be more than happy to play bingo by mobile – even real money games.
Most online bingo sites today offer not only a platform from which to launch mobile bingo, slots, video poker and many other casino games to normal hand sets, they have all had purpose-built platforms designed for both Apple and Android smartphone operating systems. Operators who are looking to carve out a piece of this market for themselves would do well to at least offer games for the Android operating system. This OS and compatible devices look set to corner the market with 61% of users on Android. The iPhone market share is only 16%, while Blackberry accounts for 19% of users.
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