£1.5 million is a great deal of money for any advertising account and this is the money Costa Bingo is about to spend on their new ad account. Why should this be of interest to you? Well… because it means more even bigger and better promotions will be available at this site and if you are a member, you stand to benefit too.
Currently this online bingo operation is approaching advertising agencies with a brief to handle this £1.5 million account; they have worked previously with VCCP Blue on a project-by-project basis, but also handles advertising in-house. The current media budget is being spent on TV advertising, but they need an ad agency to help increase their brand presence in what is becoming an even more highly charged and competitive marketplace. The UK online bingo market may not have reached critical mass as yet and is certainly not ‘bottomed out’, but it is certainly heading in that direction. If we were to be gentle in our description, we would call this a rather ‘crowded’ house.
Costa Bingo was founded in June 2009, by Richard Skelhorn and Alex Holt and is part of the Mandalay Group. They are definitely one of the biggest, best and most exciting free bingo sites in the UK and their biggest claim to fame, was that last year (2011), they gave away a free bingo prize to one player this prize was £100,000 and was to celebrate their second birthday.
The Mandalay Group also owns Sing Bingo, City Bingo and Fancy Bingo. Although we have not had a great deal to do with Fancy Bingo, both City and Sing Bingo are on our regular bingo rounds, and these sites have proven to be nearly as much fun promotionally as Costa Bingo can be.
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