At one point in time it was speculated by experts that the onlinebingo craze would take ages to bottom out. And while new sites are coming online all the time, they may be late to catch this wave of success. Some brands have been having a trying time, while others keep going strong, but it’s all in the promotions folks – the British online bingo public, have become a sophisticated bunch. Why would they want to play at other less known site for small prizes when they can play at Foxy Bingo for £10,000 every Friday at 9pm – how many players are that stupid? It is stupid to assume they would be!
BOGOF and Bucky Bingo have been sold to Betfred, every now and then another site drops off the Dragonfish network and the Cyberbingo network has crumbled. It is all about competition in relation to critical mass. If there are too many online bingo sites not offering enough competition, some are going to crash and burn. These are simple business facts of life.
In order to breathe new life back into some Cashcade sites, it has been deemed a good idea to group them onto a shared network. This includes: Bingo Scotland, Mirror Bingo, ITV Bingo and Rollover Bingo. While each keeps their own brand identity, games and prizes are going to be shared, although these should be pooled, so, of a more generous size. Is this a wise move – I don’t know; only time will tell!
From the player’s point of view, bigger prizes make a site more attractive. The good news is that Cheeky Bingo remains a standalone site, as does Foxy as always. There are also other Cashcade sites to consider; perhaps these will also be part of the bigger – networked picture – quite soon?
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